This graph contains secondary data which shows information on the percentage of different age groups that go to the cinema during an 11 year period. From this line graph, it shows ages 15-24 have the highest perentage from 2003 to 2014, therefore go to the cinema the most. However, this percentage varies due this period. For exampe, in 2003 it was arund 30% but fell in 2004 to around 26.5%. It continued to vary with a peak of around 35% in 2011.
In contrast ages 7-14 had a lower percentage. For example, in 2003 12.4% of children went to the cinema, however, the percentage increased to 17.8% in 2004. The percentage had continued to vary but up to 2011, it was 14.6%.
These variations could depend on the type of films that were released that year. There is evidence for this due to the percentage of 7-14 year olds increasing at the same time the percentage for 15-24 years olds is decreasing from 2003-4.
Due to the largest audience being teenagers and young adults, this shows us that they have the biggest interests within media. We are able to agree with this data due to this age group being known as being at their most sociable with friends and going on dates, therefore they could go to the cinema.
This secondary information has helped me with my own opening as it has ensyred me to target my film for this age range. I could do this by making them feel as though they can relate to this film through different ways such as making using teenage characters in the film.
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