From using YouGov, I have carried out some secondary research which presents the type of audiences that enjoy 'The Horror Channel'. This British television channel presents horror films and series of all genres ranging from slasher to paranormal.
This research led me to gain an insight on the target audiences for horror films. The average age range for people who enjoy this channel are ages around 18-25 year olds. I am also able to see that mostly males watch horrors on this channel. This may be due to male interests being used in horrors such as violence. Whereas women come across and being less intrigued with the male interests. Lastly, I was able to see the films that these audiences enjoy to watch. From this, I am able to identify that these films are either horror or action-adventure films which also have a high chance of containing violent and graphic scenes.
For example, the horror 'Dawn of the Dead' is about a zombie apocalypse which included many violent and gory scenes. In another film genre, the action-adventure film, 'The Hobbit: An Unexpected Journey' also contains violence as fight scenes and deaths are included.
Therefore, from observing this table, horror audiences seem to be largely interested by the horror conventions, such as gore and jumpscares, more than any other genre. Furthermore, this will help me with my own horror opening as I can include many horror conventions to ensure that I target the correct audience.
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