The effects theory is a theory that suggests that for the audience to be passive, they must believe the text said in the films. It can have a negative effect on the audience as they are unable to control themselves from believing the text.
Hypodermic Needle:
This theory suggests that the audience are metaphorically injected with the information they receive from the text and instantly believe it. The media's message is like a drug to them.
My group have decided that we do not intend on using these theories in our opening due to the fact that we want our audience to look and discover hidden meanings in out dialogue, therefore we want them to be an active audience.
The Bobo doll experiment
This experiment involved young children watching a video of an adult being violent towards a clown toy called the Bobo Doll. After watching the video, they were taken to a room with toys that they were not permitted to touch. Then they were moved to another room but this one had bobo dolls in it. The results gathered from this were that 88% of the children acted violently towards the doll and 8 months later, 40% of the children repeated the same violent behaviour. This experiment strongly supports the passive audience theories.
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