Institution logo design

A large number of successful film institution logos have a background which is an evening sky with clouds which can be associated with a variety of genres. We like the idea of the sky background as it can suit the horror genre as the night time and darkness are conventions of a horror and peoples fears. From looking at the different logos, every title is bold and takes up most of the screen. Therefore, it can be easily recognisable.

For our own institution logo, we included a cloudy night sky background to be associated with the horror genre. We also included dripping bloody on the institution title which would ensure the audience that our film will be a horror. The colours we decided to use connote gore, danger and mystery. We created this logo on Abode photoshop and the moon and the bird had been edited before embedding it onto the background in order to make them darker and fit the darkness of the background.