What is an audience?
An audience is a group of people who watch/experience a product/text.
E.g. read an advert, watch a film etc.
There are two different aspects to an audience, demographic and psychographic.
Demographic - This is the physical difference between people. E.g. Gender, Age, Religion, Ethnicity, Beliefs etc.
Ideas: As a group we decided to aim our film for ages 15-18 as we wanted our film to attract teenagers and young adults. Fortunately, due to eighteen year olds being targeted, this can then attract people older also. By setting this age bracket, it means that our film can not include too much gore and sexual references. Therefore, we plan to focus more on suspense building and being scared of the unknown instead of visual, gory horror. Our film will be suitable for both male and female to increase the size of the market for our film.
Psychographic - This method puts people into categories based on their personality, interests, value, personal lifestyle, beliefs etc.
E.g. Vegetarian, outgoing etc.
Ideas: We aim for our film to be for people who are interested in horror and who enjoy being scared of the unknown. Preferably, our film would be most terrifying for those who have a fear of clowns, stalkers, the dark and any psychological fears.
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